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Axion Bannerconcerts
Boondoggle
The Axion Bannerconcerts; an advertising campaign for Axion (Dexia). The advertising agency Boondoggle came up with this concept to target young musicians and raise awareness for the Dexia youth brand Axion. Mojuice was responsible for the selection and negotiation of the main acts, the studio setup as well as a huge part of the (video)production.